Hone is a production strategy company for brands and agencies

Our capabilities are many but we
have two primary offerings:

Production
Consulting:

A team of experienced agency producers and business affairs experts

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Content
Production:

A production company for broadcast, digital, experiential, and social media

We Work With

In-house brand marketing teams and with outside creative agencies that need award winning producers to deliver content that exceeds expectations

  • creative

  • interactive

  • production

  • social

  • experimental

  • pr

Production Strategy Services
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Hone’s Production Strategists are responsible for overseeing the development of content production. It is their role to cut through the chaos and advise on and distill a brand’s content needs into an executable plan for producing advertising ideas that solve a defined business problem. By completing a comprehensive assessment of internal and external factors like operational procedures, unique system pain points, historical production data, in-house staffing capabilities, and asset library availability, we can provide a Production Strategy that maximizes efficiencies and minimizes overages and delays. We can then translate this production strategy into a best practices playbook and, if needed, custom production guidelines.

Latest Work

Case Studies

Hone is helping Etsy take multiple paths to content production by providing them the flexibility to work with agencies on a project basis or to keep work in-house.

See Case Study

Decoupled Production Vendor Bid Analysis Business Affairs Pay Agent Lead and Supervise Production Social Media Content Music Supervision Agency Producer Support

Hone provides The Art Department at Airbnb with deep dive production operation analysis, updates to their internal production guidelines and toolkits, and in-house production services.

See Case Study

Guidelines & Toolkits Production Operations Vendor Bid Analysis Business Affairs Decoupled Production Pay Agent Celebrity Talent and Rights Management Lead and Supervise Production Hybrid Production Music Supervision

Hone has been honored to help the roboadvisor start-up Wealthsimple launch in the US and assist in producing multiple breakthrough spots since November 2016, including a campaign for Super Bowl XLI.

See Case Study

Celebrity Talent and Rights Management Vendor Bid Analysis Business Affairs Pay Agent Lead and Supervise Production Social Media Content Hybrid Production Music Supervision Agency Producer Support

A Hone client since our founding - Coke has utilized nearly every tool in our production toolbox to create content. Most recently, Hone has been an in-house production content unit for their newly launched Social Center.

See Case Study

Hybrid Production Vendor Bid Analysis Business Affairs Guidelines and Toolkit Pay Agent Tax Incentives Oversight Lead and Supervise Production Social Media Content Agency Producer Support Decoupled Production

Who We Have Worked With

Awards & Recognition

Our producers have been recognized by many of the industry’s leading award shows.

  • award-1

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  • dnda

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  • grammy

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  • fwa

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  • clio

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  • mtv

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  • creativity

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  • the-one-show

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  • webby

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ATL