Daffy's Apartment Case Study Daffy's Department Stores

This fully integrated campaign was developed to drive foot traffic to the deep discount department store Daffy’s.  By applying the “Daffy’s discount” to a luxury apartment in Manhattan’s West Village, shoppers could enter to win a $7000/month apartment for just $700/month. “The Daffy’s Apartment” contest was a full 360 campaign with a pop-up store, print and out of home, online-video, gorilla promotion / street teams, experiential, and digital components (banners and microsite). This execution was produced at Johannes Leonardo

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