A true integrated effort promoting Everlon diamonds, Drop Everything for Love had an interactive website seeded by social media efforts that targeted loved ones separated by distance. Ten finalist were chosen through real time moderation, approached and surprised through various production methods, and sent on journeys to surprise loved ones. New York to Seoul and San Diego to South Africa, were the two longest journeys but others were equally as challenging and profound.
Producing Agency – JWT New York
Bronze Pencil – One Show Interactive – Online Films and Videos, 2010