This spot prompted Fast Company to raise the question- “Is the best Super Bowl spot airing…in Canada?” and Buzzfeed to designate it the Best Marketing Stunt of 2012. Receiving over 2 million views in one day, Flash Fans made an unsuspecting group of beer league hockey players true heroes for the game. Working with an incredible team, we rolled out an expansive campaign with 10 teaser videos, an online film, an accompanying BTS video, and a 90 second broadcast spot for the Super Bowl. Everything seen in the film is genuine and captured during a live game that was only played once. Producing Agency – Anomaly NY