With Lasers IMAX

Hone produced an integrated campaign for Cooke Wax Partnership’s IMAX client. The work highlighted the revolutionary technology of IMAX’s Laser projection system, by celebrating color and sound. The global campaign launched in Los Angeles which included digital billboards, bus wraps, movie posters, online web banners, and TV. The campaign was provided as a tool kit of assets and will continue to activate throughout the next 3 years globally in markets with the IMAX Laser technology.

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