Reebok.com Reebok

A true collaboration with the client and Lost Boys Interactive, this unique brand site was developed to relaunch Reebok as the CrossFit brand.  The site used real-time search for the primary navigation. A global effort – working with the Hello Monday offices in Denmark and LBI in Sweden to relaunch the site in less than 5 months. Supervised the interactive design team and front-end developers and collaborated with company partners to build the project SOW, budget, and timeline. This site was produced out of the fantastic Hello Monday in NY.



  • Site of the Day – FWA (Favorite Website Awards), 2012

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