A true collaboration with the client and Lost Boys Interactive, this unique brand site was developed to relaunch Reebok as the CrossFit brand. The site used real-time search for the primary navigation. A global effort – working with the Hello Monday offices in Denmark and LBI in Sweden to relaunch the site in less than 5 months. Supervised the interactive design team and front-end developers and collaborated with company partners to build the project SOW, budget, and timeline. This site was produced out of the fantastic Hello Monday in NY.
Site of the Day – FWA (Favorite Website Awards), 2012