Postcards Case Study Royal Caribbean

Cast, filmed, cleared, edited, and satellited TV commercials from aboard cruse ships.  Each “postcard” was turned around in 24 hours.  We had to film multiple scenarios and edit variations, releasing literally thousands of passengers and crew, and uplink to media partners for trafficking each day on four cruises, for a total of fifteen TV spots that aired the next day, plus many more digital films posted on Royal Caribbean’s website and social media sites.

Producing Agency – JWT New York

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