Nightlife Exchange Case Study Smirnoff

Smirnoff’s initial Nightlife Exchange Project in 2010 was truly a never been done accomplishment on a vast global scale spearheaded at JWT NY. ┬áThe layers of development and the coordination with other agencies and vendors worldwide were remarkably complex to execute social media and traditional promotion, develop a supporting television series with MTV Europe, cast the curators, create the crates, and organize the actual events in fourteen countries. The result was outstanding for the brand, which saw 10% increase in their sales worldwide plus a million plus added Facebook fans.

Producing Agency – JWT New York

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