Smirnoff’s initial Nightlife Exchange Project in 2010 was truly a never been done accomplishment on a vast global scale spearheaded at JWT NY.  The layers of development and the coordination with other agencies and vendors worldwide were remarkably complex to execute social media and traditional promotion, develop a supporting television series with MTV Europe, cast the curators, create the crates, and organize the actual events in fourteen countries. The result was outstanding for the brand, which saw 10% increase in their sales worldwide plus a million plus added Facebook fans.

Producing Agency – JWT New York