“Investing for Humans” is Hone’s latest effort for Wealthsimple, Canada’s largest robo financing company. The work started as a simple 15 spot mid-year campaign but after seeing the creative “come to life” the project expanded to an 81 spot online video series for the brand. Legendary documentary director Errol Morris helmed the campaign and Hone provided the brand’s in-house agency with production consulting and business affairs support.