Matthew Mattingly - Co-Head of Production \\ Owner
Matt Mattingly is Co-Head of Production and Owner of HONE. With a distinguished career spanning large global agencies, boutique creative powerhouses, an executive producer role for an internationally based digital agency, and experience as a supervising producer at The Coca-Cola Company, Matt possesses a truly integrated skill set. Renowned for his ability to excel in producing non-traditional projects, his innovative approach and comprehensive expertise have consistently garnered awards and recognition within the creative community.
Matt's agency journey started at JWT NY, where he produced notable work for renowned brands such as Cadbury, Diageo, Pfizer, and Kimberly Clark, among others. Notably, his work for jetBlue earned the agency its first Gold Lion in 20 years. Subsequently, he transitioned a few avenues north to BBDO NY, where he produced campaigns for Mars, Ebay, Monster.com, and Fedex, among notable others.
As the industry landscape evolved, necessitating the emergence of fully integrated producers, Matt ventured beyond the confines of traditional broadcast-centric mega-agencies and joined Johannes Leonardo, a dynamic start-up creative boutique, in 2008. As the agency's third employee and sole producer during its nascent phase, he undertook diverse projects, ranging from a pop-up store in Germany to a live cinema spot at the Ziegfeld Theatre in New York, to overseeing a campaign that gave away a SOHO apartment to one lucky winner. Through these endeavors, Matt honed his production skills to adeptly tackle any logistical and creative challenge. His work received widespread acclaim and numerous accolades. The agency's initial project for Nomis footwear secured two Gold Lions in both the Music and Film categories, along with the esteemed recognition of being WPP's best piece of advertising in the global network. The fully integrated campaign for Google, titled "Demo Slam," was equally celebrated, earning a Gold in Film and a Silver in Cyber at Cannes, in addition to being crowned the People's Voice winner at the Webby's.
Further adding to his integrated experience, Matt assumed the role of Executive Producer at Hello Monday, an interactive agency based in NY and Denmark. He later embarked on a successful freelance career as a senior producer, freelancing across prominent New York agencies, including renowned creative powerhouses like Anomaly and Wieden and Kennedy. Notably, his work on the "Flash Fans" spot for Budweiser, created by Anomaly NY, earned recognition from Fast Company and Buzzfeed, labeling it as one of the best Super Bowl spots and marketing stunts of 2012, respectively.
In late 2012, Matt returned to his hometown of Atlanta, GA, assuming a pivotal role within The Coca-Cola Company's Integrated Marketing Content group. In this capacity, he collaborated closely with brand and advertising managers, supervising all areas of content production and forging collaborative relationships with agency partners throughout the process.
In 2014, Matt co-founded HONE alongside his former business partner Greg Tharp, leveraging his extensive industry experience and expertise to drive the success of the company.