A Hone client since our founding - The Coca-Cola Company has utilized nearly every tool in our production toolbox to create content.

Hone began its relationship with the beverage giant as production specialist - working directly with their Integrated Marketing Content group to oversee production with their agency and media partners. In this unique role, IMC producers assist the brand teams and work with the internal IMC creative leads to shepard the production process through all phases of content creation by internally ballparking presented scripts, providing projected campaign calendars, reviewing treatments and director submissions, vetting bids, attending shoots, and overseeing the post process.

Hone's role then expanded beyond IMC production as Coke launched an internal agency. Hone has helped with this new division's rapid growth by providing agency producer support for radio, tv, and digital content. Hone has also provided production service support - acting as an internal production company for the brand for online video and stills productions.

More recently, Hone has been an in-house production content unit for Coke's newly launched Social Center by partnering with select brands to create bite-sized content at an affordable price, often in days vs weeks to keep their social channels humming.