Wealthsimple is a tech company born from a simple but disruptive approach to personal investing, so it comes as no surprise that they strive to make simple but stand-out advertising. Hone has been honored to help the roboadvisor start-up launch in the US and assist in producing breakthrough content since November 2016. Since our initial engagement, we have been an extension of their internal production department by supervising video and photography content creation for multiple broadcast and social campaigns. Working with top tier commercial production talent, the spots have been frequently recognized in industry trades. Recently, Hone produced a master class video series on investing for the brand with Hone acting as both the agency producer and production company.
Wealthsimple benefits from Hone’s flexible engagement model by working with our team on a project basis. This approach allows Hone to be engaged early in the creative development stage in order to assess calendar and cost variables based on initial concepts. We are then able to go “dark” for weeks to months as the creative is sold internally. This approach allows the brand to have a consistent but affordable option for producer support for the duration of the campaign.
Additionally, Hone's flexible model allows for significant scope of work changes. One example allowed the brand to go from 18 scoped deliverables to a final count of 82 separate pieces of content, thus creating a library of assets that could be used for multiple years and tailored to targeted online messaging. Our ability to negotiate with vendor partners and flexible approach to billing allowed for this dramatic shift in deliverables to be done with minimal cost increase.
In addition to producer support, Hone has assisted the brand with business affairs on numerous occasions as well as entertainment legal support. Frequently engaging celebrity talent, Hone has navigated the tricky agent negotiating process and managed the rules and regulations working with SAG talent as a non-signatory company. Hone assists operationally as well by generating the brand’s talent and production partner contracts and establishing rates for talent payment services and editorial/post-production facilities.
“I initially hired Hone based on two separate recommendations from respected peers in New York advertising. I continue to hire Hone because it is an exceptional "on call" production department. They are there whenever I need them.”
— Rudy Adler, Co-Founder and CMO - Wealthsimple
How we contributed
Celebrity Talent and Rights Management • Vendor Bid Analysis • Business Affairs • Pay Agent • Lead and Supervise Production • Social Media Content • Hybrid Production • Music Supervision • Agency Producer Support