Daffys.com Daffy's Department Stores

Working with Freedom and Partners, Johannes Leonardo completely re-launched the brand site for the off-price brand Daffy’s. The launch coincided with the Daffy’s Apartment Integrated campaign and was the portal for customers to vote on the winner. The site included some fun features – including a truck tracker that provided a real time map of when the next truck would hit the discount stores. Using full screen images and playful animated menus, the site truly elevated the brand from stale to hip. Johannes Leonardo



  • Site of the Day FWA (Favorite Website Awards), 2010

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