Demo Slam - Route 66 Google

Working directly with the Google Creative Lab, the Demo Slam campaign was the stage for Google’s amazing free products to do battle in fun and inventive demonstration videos. A truly integrated project with a submission portal and website to provide the stage for our tech battles and the production of  15+ demo slam videos (including the winner “Chat Magic”!). The site incorporated a complex CMS and moderation tool to allow users to submit their own demo slam videos via youtube. The demo slam videos won a Gold Lion for campaign in the Film category and the site received a Silver Cyber Lion. This work was produced out of Johannes Leonardo.



  • Gold Lion Cannes Lions – Film, 2011

  • Gold – Clio Awards – Film Campaign, 2011

  • Silver – Clio Awards – Content and Contact, 2011

  • Nomination – D&AD – Digital Advertising/Campaign, 2011

  • Nomination – The Webby’s – Interactive Branded Content, 2011

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