Working directly with the Google Creative Lab, the Demo Slam campaign was the stage for Google’s amazing free products to do battle in fun and inventive demonstration videos. A truly integrated project with a submission portal and website to provide the stage for our tech battles and the production of 15+ demo slam videos (including the winner “Chat Magic”!). The site incorporated a complex CMS and moderation tool to allow users to submit their own demo slam videos via youtube. The demo slam videos won a Gold Lion for campaign in the Film category and the site received a Silver Cyber Lion. This work was produced out of Johannes Leonardo.
Gold Lion – Cannes Lions – Film, 2011
Gold – Clio Awards – Film Campaign, 2011
Silver – Clio Awards – Content and Contact, 2011
Nomination – D&AD – Digital Advertising/Campaign, 2011
Nomination – The Webby’s – Interactive Branded Content, 2011