Hone’s Production Strategist are responsible for overseeing development of content production. It is their role to cut through the chaos and advise on and distill a brand’s content needs into an executable plan for producing advertising ideas that solve a defined business problem. By completing a comprehensive assessment of internal and external factors like operational procedures, unique system pain points, historical production data, in-house staffing capabilities, and asset library availability, we can provide a Production Strategy that maximizes efficiencies and minimizes overages and delays. We can then translate this production strategy into a best practices playbook and, if needed, custom production guidelines.
For Brands
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Decoupled ProductionOur brand partners frequently tap Hone’s deep production experience to grow their internal capabilities to establish or supplement their in-house production department. We can work cross-functionally with your brand’s marketing team or creative agency to build an affordable agile team of experienced brand strategist, creatives, and producers to execute your creative content.
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Production Operations AssessmentsHone acts as “outside production council” by embedding ourselves into your processes and systems to assess pain points and offer solutions.
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Vendor Bid AnalysisWe can work with your agency partners or internal teams during the bidding phase and vet bids with a creative producer’s eye. Keeping cost in check but avoiding unnecessary line item comments that will lose A-list talent or limit production value.
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Business Affairs SupportHone has extensive business affairs experience to assist your content production department. We can work cross-functionally with your legal and finance teams for contract review, billing needs, issue SOW contracts, and reconcile annual agreements.
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Guidelines & Toolkit Creation and UpdatesEstablish content and production guidelines and provided customized production forms and toolkits
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Pay Agent ServicesOn-boarding and paying vendors in a timely fashion can be difficult for large corporations. Hone can provide pay agent services for select clients using a tiered rate card. Payment can be made quickly to preserve relationships with key production partners, crew, or talent.
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Celebrity Talent and Rights ManagementOur team has produced numerous campaigns that feature celebrities, athletes and influencer talent. We have deep knowledge of the complexities that often comes along with working with this type of talent, their agents, and over-scale teams.
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Production Tax Incentive OversightSeveral states offer highly beneficial tax incentives for commercial production that brands often due not pursue. Hone can advise and lead the often complex process to ensure you receive the funds you are due and reduce your ad pro spend.
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Lead & Supervise Content ProductionWith experienced Executive Producers from the brand, agency, and the production company side we uniquely understand the holistic production process. We’ve learned to cut through the chaos of content production to assist in making the process more efficient and effective.
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Social Media Content CreationHone’s agile hybrid production model is a perfect fit for producing budget and timeline challenged content for social media channels. Please request a reel of social work we have produced to date.
For Agencies
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Decoupled Bridge ServicesAs brands look for alternative paths to producing content and save on agency fees or to avoid signatory talent payments, Hone’s creative producers can be a trusted partner to bridge between the agency’s creative team and the brand’s decoupled production process.
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Agency Producer SupportFrom Superbowl commercials, to the site build of reebok.com, to a live event in one of Manhattan’s largest movie theaters, a pop-up store in Berlin, or VR walk-through of an airplane cabin, Hone’s producers have true 360 degree integrated experience to advise your team.
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In-House Production ServicesHone can function as an in-house production company for your agency. Our line producing experience provides a detailed knowledge of budgeting, crew management, schedule breakdown to ensure your money is being spent effectively to bring the best production value in the shortest timeline. The Hone|Content roster is cultivated from various disciplines, including agency creative directors, music video directors, cinematographers, illustrators, photographers, motion graphics artist and editors.
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Business Affairs Support
Hone has extensive business affairs experience to assist your content production department. We can work cross-functionally with your legal and finance teams for contract review, billing needs, issue SOW contracts, and reconcile annual agreements.
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Social Media Content Creation
Hone’s agile hybrid production model is a perfect fit for producing budget and timeline challenged content for social media channels. Please request a reel of social work we have produced to date.
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Hybrid Production - agency/line comboOur bespoke Hybrid production model combines the roles traditionally divided between ad agencies and production companies. Hone’s producers have both which creates this Hybrid role.
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Music SupervisionHone has frequently supervised the search and licensing process for commercial music licenses.
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Celebrity Talent and Rights Management
Our team has produced numerous campaigns that feature celebrities, athletes and influencer talent. We have deep knowledge of the complexities that often comes along with working with this type of talent, their agents, and over-scale teams.