Hone is a Production First Company for brands and agencies
Our capabilities are many but we have three primary offerings:
Sometimes you simply need a go-to resource where you can bring in expertise to fill a gap in staffing. Hone prides itself on being an on-call "seal team" so you can assign a project and "set it and forget it.”
- Business affairs
- Creative campaign managers
- Project managers
- Creative directors, teams, or solo rockstars
Looking to up your in-house content game beyond what your staff PM's can manage? We assist in-house brand teams at all stages of their growth. Staff Aug and Content Creation is how we primarily support in-house teams but we also provide operational insight.
- Operate as an extended team member to your in-house agency to facilitate content creation
- Content planning & checklist
- Pay Agent services
- System Pain-Points Assessment
- Stages & Gates Evaluation
- Guidelines & Toolkits
- DAM Setup or Assessment
- Creative agency or partner search management
- Production 101: Team Training - Production Masterclass
Hone Content is a non-union production company for broadcast, online, experiential, and social media content. We build nimble bespoke teams based on the brief to deliver assets efficiently and cost effectively. We also do still photography too (camera emoji).
- A content creation partner with the skills & roles to deliver campaigns from A to Z
- Video Production Company for online, broadcast, and social media content
- Still Photography - Tabletop, Lifestyle
- Brief Writing & Campaign Strategy Support
- Campaign Creative Development
We work with
In-House Brand teams and with outside Creative Agencies that need an award winning partner to deliver content that exceeds expectations
Production First in detail
We focus on the best approach to generate the content needed. It’s not a one size fits all or even one size fits most. The end goal & desired results influences the path forward.
Assist the creative process ensuring the right steps are taken to meet deadlines and make the budget work hard to bring creative to life.
Budgets & Calendars
Budgets and calendars are not an afterthought or seen as a barrier for us. It is at the foundation of how we approach projects and we have decades of experience building teams and finding best in class vendors for the budget allowed and the timeline available.
Direct and clear communication with full transparency is in our DNA. Our depth of experience has shown us all too well the disruption that can be avoided by simply being clear in your communication
Red Hot Rolodex
As producers, we have a healthy network of industry veterans and vendors to match the right talent with your brief
We provide the creative operations & expertise from day one to navigate complicated corporate structures and red tape. Our teams manage all the moving parts, people and perils that come with every every campaign process.
Hone is helping Etsy take multiple paths to content production by providing them the flexibility to work with agencies on a project basis or to keep work in-house.
Hone provides The Art Department at Airbnb with deep dive production operation analysis, updates to their internal production guidelines and toolkits, and in-house production services.
Hone has been honored to help the roboadvisor start-up Wealthsimple launch in the US and assist in producing multiple breakthrough spots since November 2016, including a campaign for Super Bowl XLI.
A Hone client since our founding - Coke has utilized nearly every tool in our production toolbox to create content. Most recently, Hone has been an in-house production content unit for their newly launched Social Center.
A Few of Our Friends
Awards & Recognition
Our producers have been recognized by many of the industry’s leading award shows.