Coca-Cola reached out to Hone for help with delivering a pre-feature film for cinema. Our reputation and reel brought them to us as a new marketer at Coke was being asked to deliver a co-branded spot – for the first time in their career. Upon peeling back all of the layers of the complex ask, Hone partnered closely with the brand and their customer, Cinemark, to author the Creative Strategy rooted in insights true for both of the brands, concept the idea, manage production and deliver a co-branded spot all while managing stakeholders on all sides throughout the review and approval process.