Working directly with the Google Creative Lab, the Demo Slam campaign was the stage for Google’s amazing free products to do battle in fun and inventive demonstration videos. A truly integrated project with a submission portal and website to provide the stage for our tech battles and the production of  15+ demo slam videos (including the winner “Chat Magic”!). The site incorporated a complex CMS and moderation tool to allow users to submit their own demo slam videos via youtube. The demo slam videos won a Gold Lion for campaign in the Film category and the site received a Silver Cyber Lion. This work was produced out of Johannes Leonardo.