Hone Content is built around a core creative team of problem solvers. We are a full-service integrated production company that produces work for broadcast, digital, experiential and social media. Our passion is to create content that people talk about, like, share and follow.

We are creative partners and collaborators with brands, agencies, artists and influencers. We make content that people want to include in their digital lives. Our in-house roster of creative talent and our unique hybrid production model, which combines the brand experience of an agency producer with the on-set experience of a line producer, allows Hone Content to develop work effectively, efficiently, and tailored to any platform.

The ephemeral social sphere has forever changed what it means to build a brand. Hone Content will guide you through the storm. This is fun for us. We've got you covered.


Greg Tharp - EP/Co-Founder

Greg Tharp, co-founder and executive producer at Hone, has twenty years experience as a producer, working in integrated commercial production, as well as, documentary, music video, live events, independent film, and studio film production. Prior to starting Hone, he was senior vice-president and executive producer at Deutsch Inc., New York, overseeing content production for PNC Bank and special assignments for Microsoft and Go Daddy. He participated in the highly publicized turnaround of Go Daddy’s advertising, producing the “Inside/Out” campaign launch and their two 2013 Super Bowl commercials. Read More

Matthew Mattingly - EP/Co-Founder

Matthew Mattingly is co-founder and executive producer of Hone. A producer with true integrated experience – his unique career path has included producing for large global agencies, boutique creative powerhouses, an EP role for an internationally based digital agency, and on the client side as a supervising producer at The Coca-Cola Company. Often challenged with producing non-traditional projects, his integrated experience and creative approach to producing has often been awarded and recognized in the creative community. Matthew was named Boards Magazine Producer of the Year in 2009. Read More

George Roca - Executive Producer

With almost 20 years of production experience under his belt, George has worked in film & broadcast as well as experiential live-events & installations and VR. George began his career in Hollywood, cutting his teeth on the sets of feature films like Zoolander and Vanilla Sky (he does a mean Blue Steel). He started his own production company, working with clients like Moffly Media and Samsung. He also produced and directed a documentary that garnered worldwide exposure on the international festival circuit. Read More