Hone Content is built around a core creative team of problem solvers. We are a full-service integrated production company that produces work for broadcast, digital, experiential and social media. Our passion is to create content that people talk about, like, share and follow.

We are creative partners and collaborators with brands, agencies, artists and influencers. We make content that people want to include in their digital lives. Our in-house roster of creative talent and our unique hybrid production model, which combines the brand experience of an agency producer with the on-set experience of a line producer, allows Hone Content to develop work effectively, efficiently, and tailored to any platform.

The ephemeral social sphere has forever changed what it means to build a brand. Hone Content will guide you through the storm. This is fun for us. We've got you covered.


Greg Tharp - EP/Co-Founder

Greg Tharp, co-founder and executive producer at Hone, has twenty years experience as a producer, working in integrated commercial production, as well as, documentary, music video, live events, independent film, and studio film production. Prior to starting Hone, he was senior vice-president and executive producer at Deutsch Inc., New York, overseeing content production for PNC Bank and special assignments for Microsoft and Go Daddy. He participated in the highly publicized turnaround of Go Daddy’s advertising, producing the “Inside/Out” campaign launch and their two 2013 Super Bowl commercials. Read More

Matthew Mattingly - EP/Co-Founder

Matthew Mattingly is co-founder and executive producer of Hone. A producer with true integrated experience – his unique career path has included producing for large global agencies, boutique creative powerhouses, an EP role for an internationally based digital agency, and on the client side as a supervising producer at The Coca-Cola Company. Often challenged with producing non-traditional projects, his integrated experience and creative approach to producing has often been awarded and recognized in the creative community. Matthew was named Boards Magazine Producer of the Year in 2009. Read More

Eli Rotholz - Director of Business Development/Content EP

Eli Rotholz is the Director Of Business Development and Content EP at Hone. With over 10 years of sales and production experience, he has represented some of the industries top commercial production companies. His career began as an Independent Rep for Ziegler/Jakubowicz followed by Moustache NYC. He then transitioned to his first in-house position at Click3x where he built a diverse roster of director talent and the company's first truly integrated production offering. Eli would then take his passion for discovering and developing emerging talent and his vision for content creation and found Honor Society Films. With a focus on creative problem solving and sales, his excitement for creating engaging content regardless of the medium is contagious. Read More