HONE works with liquid legend Martin Wonnacott to create the first video content for Seagram’s Ginger Ale’s for The Coca-Cola Company.

Our task was to create a spot that reflected the brand design in a subtle and stylistic way but avoid distracting from the liquid gold that the product delivers. We were challenged with a lack of historical brand reference and limited time for creative development so we needed to use tools to quickly define a look and feel for the film. To build a set would have cost tens of thousands of dollars and weeks of prep so we opted for a printed backdrop approach and our director turned to AI image tools to quickly generate options for the brand team to consider. It was an efficient and cost effective way to define a look in hours vs days.